One of our favorite thought leaders on the subject of marketing, Seth Godin, really hits it on the head with his recent blog post about marketers.  Godin argues that good marketers are made, developed, and nurtured; they are not born that way.

Good food for thought for any size business seeking to figure out the best way to improve and encourage their marketers.

http://sethgodin.typepad.com/seths_blog/2016/01/the-mythical-10x-marketer.html

7 simple tips for improving the home page on your web site.  For more, read the SBA post on how to get it done.

https://www.sba.gov/blogs/7-ways-improve-your-website-homepage

SBA Administrator, Maria Contreras-Sweet, writes about the President’s State of the Union address last Tuesday.  In his address, the President notes the history of American innovation and how it is still critical to a growing economy.  NY Workspaces is to proud to help entrepreneurs get their businesses off the ground and continue that growth.

https://www.sba.gov/blogs/president-obama-highlights-startup-speed-final-sotu

Making 2016 a fantastic year for your business is a great, but very general resolution.  But what specifically will you do?  Check out this advice from the SBA on a few things you can consider to get to the next level this year.

https://www.sba.gov/blogs/start-new-year-right-5-resolutions-better-business

 

College Planning for Business Owners:  Are You Ready?

Come hear Stephanie Mauro, founder of College Planning 101, give expert advice on college planning for Business Owners. You will learn more about:

• The real cost of college today
• What is the Expected Family Contribution (EFC)
• Why as a business owner you should avoid the CSS Profile form
• What financial aid really means to a business owner and how need is determined
• The assets that take away from qualifying for financial aid
• Two cases studies of business owners

When: December 8, 2015 @ 6:30 pm

Where: NY Workspaces. 1131 Route 55, Lagrangeville (plaza in front of Arlington HS)