One of our favorite thought leaders on the subject of marketing, Seth Godin, really hits it on the head with his recent blog post about marketers. Godin argues that good marketers are made, developed, and nurtured; they are not born that way.
Good food for thought for any size business seeking to figure out the best way to improve and encourage their marketers.
http://sethgodin.typepad.com/seths_blog/2016/01/the-mythical-10x-marketer.html